Generally an awesome hotel delivering an awesome experience and consistent with other firmdale hotels. I was disappointed in concierge directing me to the web when I was trying to organise a last minute day trip to Oxford. Felt they could have done more to make it happen. Ended up having to book a Avis car myself with no assistance from hotel staff.

A super central hotel, beautifully decorated with attentive service. Book it!

Best place to stay

Hands down the best hotel I’ve ever stayed in! Friendly staff, great restaurant/room service, quiet rooms and super comfortable. I will be back!

Well positioned as a perfect off Soho/Piccadilly retreat: quiet, luxurious, well appointed in every way haven in the midst of all the action.

Wonderful room. Beautiful hotel.

Fantastic

HY is simply amazing - great helpful service, best breakfast, convenient location, creative and beautiful decor and artwork! Can't say enough how much we love and appreciate Kit Kemp!

Amazing stay from start to finish. I was there for three nights to celebrate my birthday and also the 90th birthday of my Great Aunt. All the family met up over the weekend and the staff were so helpful and friendly to us all. They made a real fuss of my Aunt and she loved everything about her room and all the public rooms in the hotel. Very busy bar and restaurant but there was always a room to sit in if you wanted a bit of quiet. Honesty bars a great idea in the library and drawing room but you could also call for service. Large and luxurious room I really did not want to leave.

All I have to say is WOW! This is by far and away one of the absolute BEST hotel stays I have ever had! First, the hotel is BEAUTIFUL. The decor is stunningly perfected and so incredibly creative. The cleanliness of the hotel is so on point its mind-blowing. Not a scratch, a dent, a stain... NOTHING takes away from its esthetic. That's the other thing... it smells like you are stepping into a spa. The scent of the hotel is so delicious. The staff is friendly, helpful and I would like to be any of their friends! Room service is was on point, quick and yummy! Also, the coffee drinks at the hotel are sooooo good and come to you looking so beautiful you can't help but want to take a pic for the gram. I'm so picky and grossed out when it comes to hotels but I can tell you with certainty... this place is without a doubt THE BEST! I now only want to stay at Firmdale hotels!!!!

Excellent location, helpful, friendly staff, spotless and fresh throughout, a refreshing change to some ‘so-called’ top hotels...

Amazing hotel, must be the best we have ever stayed in as a family. Kit Kemp design themes and decorations live up to all the reviews from reception to the rooms to the bar areas. Service is excellent.

This hotel, staff, location, food and service has to bed one off the best in London. Chilled and yet super efficient we loved its quirky charm. The interiors are to dye for! Expensive but worth every penny. The best experience for my husbands birthday which they made very special.

A great hotel. The location could not be better, close to theaters, museums, good restaurants, etc. very nice staff, eager to please. Sumptuous breakfast menu. Two glitches during our stay: although I already paid thru Expedia I was charged full price again at arrival. There was a persistent fire alarm at 8 am Sunday morning.

This is a great hotel. Nice service that’s not pretension.

My new favorite hotel!!! Everything about it is wonderful.

A happy staff who always tried to be helpful. Superb daily breakfast . Comfortable mattress. Excellent room.

Space and class in a place you would not expect in the heart of Lonfon

It was fantastic 👏👏👏 The best breakfast ever. And the location is the best you can get.

Quite possibly the nicest hotel I've stayed in in London. Beautiful decor, comfortable surrounds, wonderful service. Cannot wait to go back.

Amazing hotel, central location in the heart of Soho. Would definitely stay again!

Perfect hotel. Location is superb. Hotel super clean (looks brand new!) staff very efficient and friendly. Quite expensive but worth it if you want to splurge while in one of the most fun cities in the world.

Luxury around every corner in the center of London in Soho. From the rooftop garden to the beautiful decor and luxurious deluxe suite we were upgraded to, I cannot think of one negative thing to say besides one night was not enough!!!

Excellent hotel

The whole experience from start to finish is simply sublime.. From the staff friendliness on arrival and throughout to the location and quality of the rooms.. Ill definitely be back next week!! Thank you for a 6 star service.. 💫

Excellent hotel and facilities, great location, helpful staff

Outstanding experience from beginning to end. We had arrived with young children and staff were very accommodating including making sure bedding and kid friendly kits sent ahead. For the adults, bottle of champagne on check in. Relaxing vibe despite the busy crowds at night - could (mostly) hear a pin drop once youre in your suite. I travel quite a bit internationally and this is easily one of the favorite hotels period.

Awesome hotel. First time in London. Every inch of Hôtel well decorated. Great location. Good restaurant with reasonable prices.one of a few places was able to get one room for 2 adults, 2 children.

Top hotel , with ideal location in central London

This is a hip and beautiful hotel in a great location for Theater!

Loved the hotels creative and thoughtful decor! I am a designer and appreciated the attention to detail! The staff was first class and very aware of the area, restaurants, shopping, etc... After seeing this hotel, we made it a point to see the other Ferndale Properties!

Fabulous hotel - amazing taste in decor, great service, wonderful location, and wonderful attention to detail.